LEP partner Marketing Lancashire commissioned Preston-based agency thinkingplace to help to develop ‘the Lancashire story’, a compelling narrative about the county which is essential for successfully promoting it.
Over the past four months, the agency has met with around 1,000 interviewees largely from the business sector to help define the Lancashire story and ensure private sector buy-in.
At the same time, Manchester agency SKV Communications has been working alongside Marketing Lancashire to develop and deliver a strategic communications campaign aimed at supporting the LEP by increasing awareness of the Lancashire offer with key stakeholders and business sectors.
Both agencies are reporting to Ruth Connor, Chief Executive of Marketing Lancashire, who said: “Historically, Lancashire has punched under its weight in terms of promoting ourselves. The LEP has recognised this is a priority and has invested in this project to drive a step-change in how the county positions itself.
“Lancashire is an economic powerhouse with many world class firms and we are starting to shout about it and tell people that we are open for business.
“The LEP itself has a very strong story to tell. We have an ambitious multi-million pound investment programme which will create 50,000 new jobs and boost the local economy by £3bn.
“This all part of the Lancashire story and by defining and communicating that, we will give business and the economy in Lancashire a huge boost and help the county get the recognition it deserves. “
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